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We need to
think differently
about overhead

From funders to board members, fundraisers to donors, we all need to rethink how we fund the impactful work that is changing the world for the better.

The 'Pay What It Takes' (PWIT) initiative is a call to action for funders, influencers and for-purpose organisations to recognise and address the full cost of delivering impactful work.  Here you’ll find a suite of resources designed to help fundraisers and funders reframe the narrative around overhead costs. Whether you’re just starting or leading the charge, you’ll find the tools you need to change overhead perceptions and practices.

Resource Library

Our Resource Library is designed to help fundraisers and funders reframe the narrative around overhead costs. Whether you’re starting the conversation or taking bold steps toward full-cost funding, these resources offer actionable guidance to drive change.

Pay What It Takes New Perspectives Report

Hear from those in the sector passionate about creating positive impact. They outline the adaptive challenge, while also describing some technical fixes, in making the shift to trust and transparency. All aimed at enabling organisations to be more effective in achieving their social goals and outcomes.

Reframe Overhead

By empowering fundraisers with tools, resources, and data, Reframe Overheads is a campaign helping organisations advocate for full-cost funding and showcase how overheads drive impact. Together, we’re breaking the “starvation cycle” and championing a sustainable, impactful future for charities.